Catalytic investing is not for the faint of heart. It’s for the mavericks, the innovators, the risk takers who are willing to put everything on the line for the betterment of humanity. It’s not about playing it safe and looking for the same old impact and returns, it’s about building something that the market wouldn’t typically support and creating a ripple effect that can change the lives of millions.

Take the story of Tony Ressler, the co-founder of Ares Management and a prominent impact investor. He saw an opportunity to invest in a project that would bring clean water to a drought-stricken community in sub-Saharan Africa. The project was considered too risky by traditional investors, but Ressler saw the potential for not only providing clean water to a community in need, but also creating jobs and spurring economic development in the region. His catalytic investment not only improved the lives of thousands, but also generated a financial return for his firm.

This is the power of catalytic investing. It’s about identifying opportunities that have the potential to drive systemic change and create sustainable solutions to social and environmental issues. According to a report by the Global Impact Investing Network, catalytic investments can lead to the scaling and replication of successful projects and initiatives, which can create significant positive impact.

But it’s not just about making a difference, it’s also about making a profit. According to a study by Cambridge Associates, impact investments have the potential to provide financial returns that are on par with traditional investments. And as more and more investors become aware of the potential of impact investing, the market is expected to grow to $1 trillion by 2020.

However, catalytic investing also comes with certain risks that need to be considered. One of the main risks is the difficulty of measuring impact, and the lack of standard metrics and reporting standards. This can make it difficult for investors to accurately assess the impact of their investments and measure their performance. According to a report by the Monitor Institute, “without effective impact measurement and management, impact investing will remain a niche activity”.

Another risk is the potential for “impact washing”, where projects and initiatives that have limited social and environmental impact are marketed as catalytic investments. This can mislead investors and detract from truly impactful projects. According to a report by the Global Impact Investing Network, “impact washing can undermine trust in impact investing and divert capital away from truly impactful opportunities”.

Additionally, catalytic investing can come with a higher level of risk than traditional investments. These investments are often directed towards high-risk and high-impact sectors or regions, such as emerging markets, social impact bonds, and community development financial institutions. But it’s important to remember that the higher risk is what makes it catalytic and creates the potential for significant social and environmental impact.

Despite these risks, catalytic investing has the potential to address some of the world’s most pressing social and environmental issues. According to a report by the Global Impact Investing Network, catalytic investments can lead to systemic change in areas such as poverty, education, and healthcare.

It’s time for impact investors to take a stand and be the change they want to see in the world. The world is facing some big challenges, and traditional investments just aren’t cutting it. The world needs catalytic investors who are willing to take innovative risks and build something that the market wouldn’t typically support. It’s not just about making a difference, it’s about creating beauty, hope and a reason for living.

So, let’s be the catalysts for change that the world needs. Take the risk, be a maverick and an innovator, let’s build something that the market wouldn’t typically support. The future depends on it.